Zero to ONE


Even if one is not in the world of startups, business, and high-tech industries, this book is a must read. Some have categorized it as both a business book and a political manifesto. In a unique manner, Thiel pushes one idea into the clear vision of the reader:

Businesses succeed better when they differentiate rather than compete.

The conventional method of competing to become the best in your niche will only get you so far. Rather, looking within the walls of yourself and the company to find a manner in which you can be different, truly different, is a diving board for success. “The perfect target market for a start-up is a small group of particular people concentrated in a group but served by few or no competitors,” Thiel writes, “If you’ve invented something new but you haven’t invented an effective way to sell it, you have a bad business—no matter how good the product.”

His ideas are different. It is not the typical approach on leadership, management and culture cultivation in a business. He thinks against the grain.

Categories: Mind and Consciousness

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